Brand · v2

Coins with a leveraged trade inside.

Equity launches coins on Float, paired with any of 400 tokens. Each coin's share of its trading fees funds one leveraged perp on Hyperliquid, and +20% profit buys the coin back and burns it. The mark is a coin cut by a rising equity curve, with a Q's tail so it can stand in for the Q in the name.

00

Identity

Display name, platform ticker and bio options. Tap any of them to see it on the X profile. The domain is tryequity.fun and the X account is @tryequity.

X handlex.com/tryequity

Display name

Platform token

Bio

Taglines

Coins with a leveraged trade inside.Every coin holds a trade.Launch a coin. Open a position.Fees in. Profit burns.One coin, one perp.
Follow

Equity

@tryequity

Coins with a leveraged trade inside. Launch on Float, pick a perp on Hyperliquid, and the coin's fees fund the position.

🔗 tryequity.fun🪙 $EQUITY

Equity @tryequity · 1h

$EQUITY is live. Its creator fees fund a long HYPE 3x on Hyperliquid, and realized profit buys $EQUITY back and burns it.
tryequity.fun

01

The mark

A coin cut by two rising bands, an equity curve, with a Q's tail. Pale ink on the page navy; the cuts are transparent, so whatever sits behind shows through. Use it as supplied: never recoloured beyond the two inks, outlined, stretched or put on a second tile.

Mark · on dark
Mark · on darkTransparent. Straight on the page navy.PNG
Mark · on light
Mark · on lightTransparent, navy ink for light surfaces.PNG
Mark · tile
Mark · tileFull-bleed #022866 square. Avatars, app icons.PNG

Clear space

Keep a quarter of the disc's width free on every side. Nothing enters that box.

64px
32px
16px

Minimum size

16px on screen. Below that the bands close up; use the plain word EQUITY instead.

02

Lockups

The wordmark sets EQUITY in Inter Tight Bold with the mark as its Q. Where the address matters, the mark sits beside tryequity with “.fun” set lighter. In running text the product is just Equity; the platform ticker is $EQUITY.

tryequity.fun
tryequity.fun
03

Colour

Float's palette: deep navy for the page, three steps of navy for surfaces, blue-grey for words and rules. One blue for charts and the thing happening now; primary buttons are white. Green and red only mean up and down.

Rough share of any layout

Launch a coinConnect walletPrimary actions are white with page-navy text; everything else is outlined.
04

Type

Inter Tight for headlines and the wordmark, Instrument Sans for everything people read. JetBrains Mono, uppercase and tracked, for labels, numbers and anything that came from a chain.

Inter Tight · Bold · −2% tracking

Coins with a leveraged trade inside.

Instrument Sans · Regular · body

Launch on Float and pick a perp on Hyperliquid: long or short, up to 20x. The coin's trading fees fund the position, and profit buys it back.

JetBrains Mono · labels & data

Notional
$113.8K
Lifetime PnL
+$12.6K
Strategy
Long 3x
Burned
6.05M
05

Voice

Plain and specific. Name the market, the side and the leverage, and say what the money does. No puns, no promises; leverage loses money as often as it makes it.

SayNot

Its fees fund a long HYPE 3x on Hyperliquid.

Guaranteed yield from every trade.

At +20% on margin, profit buys the coin back and burns it.

Number go up, forever.

A 10x long is liquidated by a ~10% drop.

Low risk, high reward.

Coins with a leveraged trade inside.

The future of DeFi is here.

06

Downloads

Every logo file. Tiles are one background edge to edge; the rest are transparent.

07

Film

A 19-second brand film at 1080p on the royal navy: the name, a board of coins each holding a leveraged perp (BTC, ETH, SOL, BNB, HYPE…), $EQUITY's fees filling margin on a SOL 5x long to +20%, then the buyback and burn. Post it with the launch, pin it, loop it on stream.

Equity brand filmMP4 · H.264 · 1920×1080 · 30fps · 19sLive versionMP4
08

Graphics

Rendered from code with real market logos, so they always match the site. Download and post as-is.

Tweet series · 1600×900

Coins with a leveraged trade inside.
Coins with a leveraged trade inside.Intro tweet · 1600×900PNG
Pick the trade.
Pick the trade.Leverage tweet · 1600×900PNG
Launch a coin. Open a position.
Launch a coin. Open a position.Product tweet · 1600×900PNG
Where every fee goes.
Where every fee goes.Fee split tweet · 1600×900PNG
Pair it with anything.
Pair it with anything.Pairs tweet · 1600×900PNG
Profit buys it back. Then it burns.
Profit buys it back. Then it burns.Mechanics tweet · 1600×900PNG
Leverage cuts both ways.
Leverage cuts both ways.Risk tweet · 1600×900PNG
178 markets.
178 markets.Markets tweet · 1600×900PNG

X headers · 1500×500 · copy kept clear of the profile picture

Header · Statement
Header · StatementX header · 1500×500PNG
Header · Leverage chart
Header · Leverage chartX header · 1500×500PNG
Header · Multiplier
Header · MultiplierX header · 1500×500PNG
Header · Positions board
Header · Positions boardX header · 1500×500PNG
Header · Leverage markets
Header · Leverage marketsX header · 1500×500PNG

X article covers · 1500×600 (5:2)

Article · Introducing Equity
Article · Introducing EquityX article cover · 1500×600PNG
Article · Where the fee goes
Article · Where the fee goesX article cover · 1500×600PNG
Article · 400 pairs
Article · 400 pairsX article cover · 1500×600PNG
Article · How the burn works
Article · How the burn worksX article cover · 1500×600PNG
Article · Leverage, plainly
Article · Leverage, plainlyX article cover · 1500×600PNG
Article · Plain
Article · PlainX article cover · 1500×600 · any topicPNG

Profile & previews

Link preview
Link previewOpen Graph / X card · 1200×630PNG
Avatar
AvatarX / Telegram / Discord · 400×400PNG

tryequity.fun · Brand kit